“Robinhood failed to seek to obtain the best reasonably available terms when executing customers’ orders, causing customers to lose tens of millions of dollars,” said Joseph Sansone, chief of the SEC Enforcement Division’s Market Abuse Unit, in a statement. “Brokerage firms cannot mislead customers about order execution quality.” “Robinhood provided misleading information to customers about the true costs of choosing to trade with the firm,” said Stephanie Avakian, director of the SEC’s Enforcement Division, in a statement. ![]() Robinhood made these false and misleading statements during the time in which it was growing rapidly. The order finds that Robinhood provided inferior trade prices that in aggregate deprived customers of $34.1 million even after taking into account the savings from not paying a commission. Despite this, according to the SEC’s order, Robinhood falsely claimed in a website FAQ between October 2018 and June 2019 that its execution quality matched or beat that of its competitors. “But innovation does not negate responsibility under the federal securities laws.”Īs the SEC’s order finds, one of Robinhood’s selling points to customers was that trading was “commission free,” but due in large part to its unusually high payment for order flow rates, Robinhood customers’ orders were executed at prices that were inferior to other brokers’ prices. “There are many new companies seeking to harness the power of technology to provide alternative ways for people to invest their money,” added Erin Schneider, director of the SEC’s San Francisco Regional Office, in a statement. Robinhood agreed to pay $65 million to settle the charges.Īccording to the SEC’s order, between 2015 and late 2018, Robinhood made misleading statements and omissions in customer communications, including in FAQ pages on its website, about its largest revenue source when describing how it made money – namely, payments from trading firms in exchange for Robinhood sending its customer orders to those firms for execution, also known as payment for order flow (PFOF). ![]() ![]() The Securities and Exchange Commission charged Robinhood for repeated misstatements that failed to disclose the firm’s receipt of payments from trading firms for routing customer orders to them, and with failing to satisfy its duty to seek the best reasonably available terms to execute customer orders.
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